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Insta Foods had modest beginnings starting out as Vin Flavors almost four decades back in 1978. The founder of Vin Flavors – Praful Vin – worked at a very senior technical position at The Coca Cola Export Corporation, New Delhi where he was responsible for Quality Assurance, Product Development and Bottling Operations. When, Coca Cola was asked to leave India in 1978, most of the Coca Cola bottlers were left without a concentrate supplier. A tripartite arrangement was worked out between Modern Bakeries – A Govt of India Undertaking for marketing of a new beverage, few of the ex -Coca Cola bottlers for bottling and distribution operations and Praful Vin who would start Vin Flavors to manufacture and supply the concentrate. Vin Flavors thus had humble beginning with a lot of technical know how, scare funds, a rented premise and a big dream
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